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Alarcon v. The Coca-Cola Company

C.D. Cal. · No. 2:26-cv-11868

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MatterTypePractice areaCourtDateValue
The Coca-Cola Companysource ↗
filed by Kuzyk Law LLP · No. 2:26-cv-11868 · 28:1332 Diversity-Fraud · view case timeline →
Comparable settlements $200M–$688M ▾
Only loosely analogous rulings exist: Guthrie v. Transamerica affirmed denial of UCL class cert due to individualized reliance issues, and Citizens of Humanity shows courts can later find 'Made in USA'/labeling claims lacked probable cause, both cautionary for broad false-advertising classes. No directly on-point Coca-Cola or beverage-labeling precedent is present.
Comparable settlements $200M–$688M median $225M · n=10
Merck & Co. Inc. a $688M · Toyota Industries $436M · Toyota Industries $299.50M
Per member (realized): ~$2,500 median · $2,500–$2,500 (n=1)
Comparable verdict: Papaya $420M · VPX, Inc. $293M
Key precedent: Guthrie v. Transamerica Life Ins. Co. — shows UCL false-advertising claims often fail class certification absent uniform misrepresentation proof, a real risk for a nationwide soda-labeling claim.
Main risk: Individualized reliance/causation defeating class certification, as in Guthrie, or failure to plead actionable deception as in Citizens of Humanity.
Rough EV model (wide — class size is the big unknown, not a prediction): $10M–$400M
Sample lacks direct false-advertising/CPG precedent and per-member benchmark (n=1, forklifts) is not analogous to beverage pricing; estimates are highly speculative. · grounded in 10 rulings, 10 settlements, 9 verdicts
FilingFalse AdvertisingC.D. Cal.2026-10-11$200M–$688M
comparable settlements