E.D.N.Y · No. 2:26-cv-06491
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| Matter | Type | Practice area | Court | Date | Value |
|---|---|---|---|---|---|
| Church & Dwight Co., Inc.source ↗ filed by Furia Law · No. 2:26-cv-06491 · 28:1332 Diversity-Fraud · view case timeline → Comparable settlements $200M–$688M ▾The comparable set is dominated by unrelated theories (BIPA, wage law, insurance), with only Citizens of Humanity (Made in USA mislabeling, dismissed on probable-cause grounds) and Guthrie (UCL class cert denied) offering direct false-advertising analogs, both unfavorable for plaintiffs. Church & Dwight's own prior $6.0M false advertising settlement (Glickman) shows these claims do resolve but at modest CPG-scale values. Comparable settlements $200M–$688M median $237.50M · n=10 Merck & Co. Inc. a $688M · Toyota Industries $436M · Toyota Industries $299.50M Per member (realized): ~$2,500 median · $2,500–$2,500 (n=1) Comparable verdict: Papaya $420M · VPX, Inc. $293M Key precedent: Glickman v. Church & Dwight (same defendant, same theory) — settled $6.0M, the most directly relevant data point for valuing this case. Main risk: Class certification denial on individualized reliance/exposure grounds, as in Guthrie v. Transamerica, or dismissal for lack of probable cause/specificity as in Citizens of Humanity. This defendant: Church & Dwight has at least one prior false advertising filing (Glickman) that settled for $6.0M, suggesting repeat exposure to this theory. Rough EV model (wide — class size is the big unknown, not a prediction): $2.50M–$15M Sample is sparse and mostly off-theory; the $2,500 per-member anchor is likely inapplicable to low-cost consumer goods, so estimate leans on defendant's own prior settlement instead. · grounded in 10 rulings, 10 settlements, 9 verdicts | Filing | False Advertising | E.D.N.Y | 2026-10-08 | $200M–$688M comparable settlements |