S.D.N.Y. · No. 1:26-cv-08873
Full docket on CourtListener ↗
No federal docket timeline hydrated for this case yet (state-court settlements have no RECAP docket).
| Matter | Type | Practice area | Court | Date | Value |
|---|---|---|---|---|---|
| Obligo, Inc.source ↗ filed by Reese LLP · Judge Jed Saul Rakoff · No. 1:26-cv-08873 · 28:1332fr Diversity-Fraud · view case timeline → Comparable settlements $200M–$688M ▾No directly on-point false-advertising rulings exist for Obligo; comparables like Guthrie (denial of class cert due to individualized reliance) and Citizens of Humanity (failed 'Made in USA' claim) show advertising-based consumer suits often founder on proof of reliance/materiality. Comparable settlements $200M–$688M median $237.50M · n=10 Merck & Co. Inc. a $688M · Toyota Industries $436M · Toyota Industries $299.50M Per member (realized): ~$2,500 median · $2,500–$2,500 (n=1) Comparable verdict: Papaya $420M · VPX, Inc. $293M Key precedent: Guthrie v. Transamerica Life Ins. Co. — denial of class cert for individualized advertising-reliance claims mirrors risk Obligo faces in showing uniform deception. Main risk: Class certification denial on individualized reliance/materiality grounds, as in Guthrie, given Obligo's product-specific marketing claims. Rough EV model (wide — class size is the big unknown, not a prediction): $80K–$25M Extremely thin data: no direct Obligo precedent, single-point realized benchmark, and comparables are from vastly larger defendants, so figures are illustrative only. · grounded in 10 rulings, 10 settlements, 9 verdicts | Filing | False Advertising | S.D.N.Y. | 2026-10-07 | $200M–$688M comparable settlements |