Martin v. Hero Labs, Inc.

N.D. Cal. · No. 3:26-cv-10433

No federal docket timeline hydrated for this case yet (state-court settlements have no RECAP docket).

Our records for this case (1)

Matter	Type	Practice area	Court	Date	Value
Hero Labs, Inc.source ↗ filed by Gucovschi Law Firm, PLLC · No. 3:26-cv-10433 · 28:1332 Diversity-Fraud · view case timeline → Comparable settlements $190M–$740M ▾ False advertising claims like this often survive initial motions (Cetorelli's CSPA deceptive-practices claim affirmed) but frequently stumble at class certification due to individualized reliance issues (Guthrie v. Transamerica) or standing/probable-cause defects (Citizens of Humanity v. Donboli). Comparable settlements $190M–$740M median $299.50M · n=10 DiDi Global Inc. $740M · Merck & Co. Inc. a $688M · Western Union $586M Comparable verdict: Papaya $420M · VPX, Inc. $293M Key precedent: Guthrie v. Transamerica — denial of class cert for individualized rep/communication issues is the biggest procedural hurdle for a false-advertising class here. Main risk: Class certification denial on individualized-reliance grounds, as in Guthrie v. Transamerica Rough EV model (wide — class size is the big unknown, not a prediction): $8K–$2.50M Small, thinly-documented defendant; comparables are mostly large corporate settlements/verdicts that overstate scale — figures here are heavily discounted and speculative. · grounded in 10 rulings, 10 settlements, 9 verdicts	Filing	False Advertising	N.D. Cal.	2026-09-14	$190M–$740M comparable settlements