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Alvarez v. Conopco, Inc.

C.D. Cal. · No. 2:26-cv-10397

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No federal docket timeline hydrated for this case yet (state-court settlements have no RECAP docket).

Our records for this case (1)

MatterTypePractice areaCourtDateValue
Conopco, Inc.source ↗
filed by Gucovschi Law Firm, PLLC · No. 2:26-cv-10397 · 28:1332 Diversity-Fraud · view case timeline →
Comparable settlements $190M–$740M ▾
None of the comparables directly involve consumer-product false advertising against a CPG defendant, but Guthrie v. Transamerica shows courts denying class cert where individualized reliance issues predominate, and Citizens of Humanity v. Donboli shows 'Made in USA'-style false-ad claims face high scrutiny on the merits.
Comparable settlements $190M–$740M median $299.50M · n=10
DiDi Global Inc. $740M · Merck & Co. Inc. a $688M · Western Union $586M
Comparable verdict: Papaya $420M · VPX, Inc. $293M
Key precedent: Guthrie v. Transamerica Life Ins. Co. - affirms that false-advertising/UCL class claims often fail certification absent uniform misrepresentation evidence, a key risk for Conopco.
Main risk: Class certification denial due to individualized reliance/exposure issues, as in Guthrie v. Transamerica.
Rough EV model (wide — class size is the big unknown, not a prediction): $500K–$81.25M
Comparables are largely off-theory; class size and per-member figures are rough CPG-industry estimates, not case-specific data. · grounded in 10 rulings, 10 settlements, 9 verdicts
FilingFalse AdvertisingC.D. Cal.2026-09-14$190M–$740M
comparable settlements