N.D. Ill. · No. 1:26-cv-10922
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| Matter | Type | Practice area | Court | Date | Value |
|---|---|---|---|---|---|
| Project 7, Incsource ↗ filed by Laukaitis Law LLC · Judge Jeremy C. Daniel · No. 1:26-cv-10922 · 28:1332 Diversity-Fraud · view case timeline → Comparable settlements $185M–$740M ▾False advertising class claims face certification risk similar to Guthrie v. Transamerica, where individualized reliance/communication issues defeated class treatment; Citizens of Humanity shows 'Made in USA'-style labeling suits can also fail on the merits. No comparable ruling squarely involves a small consumer-goods defendant like Project 7. Comparable settlements $185M–$740M median $249.75M · n=10 DiDi Global Inc. $740M · Merck & Co. Inc. a $688M · Western Union $586M Comparable verdict: Papaya $420M · Vital Pharmaceutical $293M Key precedent: Guthrie v. Transamerica Life Ins. Co. — shows courts often deny certification of false-advertising/UCL claims requiring individualized proof of reliance, a likely defense here. Main risk: Class certification denial for individualized reliance issues, as in Guthrie, or early dismissal for lack of standing/materiality as in Hernandez-Castrodad-type jurisdictional dismissals. Rough EV model (wide — class size is the big unknown, not a prediction): $25K–$6M No direct precedent or financial data on Project 7; estimates rely on analogous small consumer-goods false-advertising cases, not the mega-settlements in the comparable set, so figures are highly uncertain. · grounded in 10 rulings, 10 settlements, 9 verdicts | Filing | False Advertising | N.D. Ill. | 2026-09-09 | $185M–$740M comparable settlements |