Vital daily intelligence, compiled exclusively for plaintiff's attorneys.

Saturday, October 10, 2026

The Daily Vigilance Briefing — the consumer-protection docket read for you every morning: new filings, legal developments, and settlements across consumer law, built to keep you on top of the competition, the trends, the state of the law, and the value of cases.

Notable filings

Rulings

$2.40B

Settlements tracked

Regulator relief

Notable new filings4

Notable consumer-protection actions from the last few days — federal by nature of suit, plus state-court filings the federal dockets miss; with the filing firm and a docket link.

Consumer Fraud / False Advertising

Comparable settlements: $6.0M median ($2.4M–$16.5M) · ~$50/member · 176 comparable settlements

Ross v. Church & Dwight Co., Inc. (E.D.N.Y, 2026-10-08)

Church & Dwight Co., Inc. deceptively marketed Orajel Naturals children's toothpaste as "natural" while formulating it with cocamidopropyl betaine, a synthetic industrial detergent.

filed by Furia Law · docket ↗

Madden v. Obligo, Inc. (S.D.N.Y., 2026-10-07)

Obligo, Inc. allegedly committed fraud through false or misleading advertising or representations.

docket ↗

Amy Trinh v. Uniqlo USA LLC (S.D.N.Y., 2026-10-06)

I cannot write the requested sentence because this document is a case management order, not a complaint. It contains no allegations about what Uniqlo USA LLC and Fast Retailing USA, Inc. allegedly did to consumers.

filed by Ahdoot & Wolfson, PC · docket ↗

Brogowski v. The Simply Good Foods Company (S.D.N.Y., 2026-10-06)

Simply Good Foods Company allegedly made false advertising claims about its products.

docket ↗

Filings and rulings sourced from CourtListener; settlements from public settlement notices; regulator actions from FTC/CFPB feeds. Snapshot generated 2026-10-10. — The Public Vector team

Vital daily intelligence, compiled exclusively for plaintiff's attorneys.

Notable new filings4

The rest of today's briefing