Vital daily intelligence, compiled exclusively for plaintiff's attorneys.

Tuesday, September 29, 2026

The Daily Vigilance Briefing — the consumer-protection docket read for you every morning: new filings, legal developments, and settlements across consumer law, built to keep you on top of the competition, the trends, the state of the law, and the value of cases.

Notable filings

Rulings

$5.42B

Settlements tracked

$3.15B

Regulator relief

Notable new filings4

Notable consumer-protection actions from the last few days — federal by nature of suit, plus state-court filings the federal dockets miss; with the filing firm and a docket link.

Consumer Fraud / False Advertising

Comparable settlements: $7.2M median ($2.8M–$20.0M) · ~$62/member · 171 comparable settlements

Briceno v. Vive Organic, Inc. (S.D.N.Y., 2026-09-25)

Vive Organic, Inc. falsely marketed "Immunity Boost" wellness shots as "Doctor Crafted" and capable of boosting immunity without medical evidence.

filed by Reese LLP · docket ↗

Corell v. Chosen Foods LLC (S.D. Cal., 2026-09-25)

Chosen Foods LLC allegedly made false advertising claims about its products.

filed by Eagan Law Corporation · docket ↗

Allison v. Utz Brands, Inc. (N.D. Cal., 2026-09-25)

Utz Brands, Inc. and Utz Quality Foods, LLC falsely marketed Boulder Canyon Avocado Oil Classic Sea Salt Kettle Style Potato Chips as made entirely with avocado oil when the product is adulterated with cheaper seed oils.

pro se — unrepresented · docket ↗

Aiello v. Luthman Backlund Foods USA Inc. (S.D.N.Y., 2026-09-25)

Luthman Backlund Foods USA Inc. allegedly made false advertising claims about its products.

filed by The Russo Firm · docket ↗

Filings and rulings sourced from CourtListener; settlements from public settlement notices; regulator actions from FTC/CFPB feeds. Snapshot generated 2026-09-29. — The Public Vector team

Vital daily intelligence, compiled exclusively for plaintiff's attorneys.

Notable new filings4

The rest of today's briefing